SIA receives more than 5000 submissions from over 20 countries, and its distinguished panel of critics includes an international breadth of world-leading marketing professionals.
We are so proud to have won silver in the training video category. Directed by Jeffrey Kay of Beam Reach Productions, Urban Video filmed and edited this dynamic project that had us travelling across Western Canada to work with a wide array of Cummins Western Canada team members.
The intent of this video is to train and educate the hundreds and hundreds of dealership managers and employees that work on Cummins engines on all of the training programs and incentives offered to them by Cummins Western Canada. The video was launched at an industry event in Kamloops and it was incredibly well-received by attendees.