An incredible evening hosted by the Town of Devon, Christmas in the Park is one of Alberta’s premiere annual holiday events. Thousands of people flock to the Devon Lion’s Campground where they can enjoy live entertainment, a luminary maze, maple taffy, sleigh rides, meeting Santa and so much more.
We wanted to create a video that would leave the audience intrigued enough to want to attend while also capturing the warmth and magic of the event. For many families this is an annual tradition, so we decided to cast a family and show the audience the anticipation and experience of the night from their perspective. The Town of Devon posted it on their Facebook page on Christmas Eve and within a week it had over 3,000 organic views, 50 shares and 60 likes.
We couldn’t have done it without our stars. Big thanks to Christine, Brent, Anna-May and Kayden.