The City of Edmonton’s Waste Management Services branch was seeking a new video for its onboarding/new employee orientation process in early 2014. They wanted something that would educate new staff on some of the important work Waste Management does for the city, while also motivating them to adopt the corporate culture in the department.
Collaborating once again with Focus Communications, we wanted to create a video that was visually striking, and engaging, but would also inspire new employees to adopt the City of Edmonton’s safety culture and corporate Leadership Principles.
We built the video’s key messages around employee interviews, which were filled with pride for the incredible , world-leading environmental leadership at Waste Management. Visually, we incorporated slow-motion b-roll, the much beloved hero shots, and a time-lapse, which the clients loved. The video was very highly received and we couldn’t be prouder. Who says you can’t make trash beautiful?