Winner IABC Capital Awards 2014
This video was awarded with a 2014 Award of Excellence for one-time tactics by IABC (International Association of Business Communicators) Edmonton. Building on the success of a previous project for the City of Edmonton’s Drainage Design and Construction (DDC) department, we once again partnered with Focus Communications to inspire and recognize staff at the annual safety day event.
The primary theme of the video was safety in the workplace and the importance of safety not only as individuals, but as a team, corporation and residents. Grounded in the City of Edmonton’s corporate leadership principles, each testimonial resulted in the successful capture of the genuine, authentic voice our client requested. Staffers in the DDC department are represented in a wide range of worksites and types, so it was also important to reflect this diversity. A highlight of production day for us, had to have been when we were lowered 50 feet underground to film the crew digging out tunnels by hand. Isn’t it incredible that this is happening right below our feet?