Intergraph is a global leader in industry-specific engineering and geospatial software. In its ongoing efforts to market the benefits of its “smart city” applications in the industries of security, government and infrastructure, the Toronto head office hired us to produce three client testimonial videos. The videos were styled as a vignette series rather than individual testimonials. This was beneficial to the central story Intergraph wanted to tell: a city gains efficiency and effectiveness when all the emergency service providers use the same Intergraph software.
This video focuses on Edmonton Transit System (ETS) and includes testimonials from Ron Gabruck, Director of Safety & Security and Douglas Johnson, Control Room Superintendent. We had a blast on film day capturing amazing footage in the ETS control room and going for an LRT ride along with two ETS security guards.
Traditional testimonial videos can be a bit of a bore (talking heads make us yawn); however, we became really excited about this project when Intergraph told us they specifically hired us so we could add our own artistic flare. We wanted to capture people’s attention as soon as the video opens, and we think we accomplished that with the powerful soundtrack and interesting imagery.
“I cannot be more pleased with the quality of video I received from Urban Video. The team there executed and produced the type of video I had in mind, and where I had suggested tweaks, the changes were done promptly and with the mind of keeping the flow and consistency intact. Crystal was very patient and understanding with us in pre-production, learning about what we are trying to achieve. She was integral to us capturing the shots and sound bites that were used in our videos. Darren, as videographer, is a consummate artist. He amassed footage and produced them to capture not only the emotion that is inherent in the individuals we filmed, but communicate our messaging correctly. What I have from Urban Video is a fresh and modern take on corporate video style. I look forward to working with them again.”
Senior Marketing Specialist, Intergraph Canada